移动互联网公益众筹作为新兴的公益筹款形式,以其覆盖面广、传播速度快、交互性强的突出优势,为互联网环境下高校志愿活动的宣传和募款提供了新思路,也为大学生社会实践提供了更多的选择和挑战。通过对国内公益众筹平台的研究和分析,帮助公众了解这一新兴行业,对其中较有代表性的平台进行调查,分析和研究互联网公益众筹的现状,为高校开展公益众筹项目提供了有力的材料。 As a new form of fund-raising for public welfare, mobile Internet crowdfunding has provided new ideas for the publicity and fund-raising of volunteer activities in colleges and universities under the Internet environment, with its outstanding advantages of wide coverage, fast propagation speed and strong interaction. It also provides a platform for college students’ Practice provides more choices and challenges. Through the research and analysis of domestic public fundraising platform to help the public know about this emerging industry, investigate the representative platforms among them, analyze and research the status quo of Internet public fundraising, and provide the public welfare crowdfunding projects in colleges and universities Powerful material.