从传统的观念以及营销理论的框架上分析,分销渠道的各个成员所扮演的角色好象十分简单。企业是生产者,总经销是贩卖者,分销商、批发商是二道贩子,消费者是“买单”的。但是,随着市场发展,竞争激烈和流通多元化局面的出现,简单地界定分销渠道成员的角色已经过时了, 已经不能满足竞争和创新的需求。要求人们以诚挚的态度重新—— From the perspective of traditional concepts and marketing theory, the role played by each member of the distribution channel seems to be very simple. Enterprises are producers, the total distribution is the traffickers, distributors, wholesalers are two traffickers, consumers are “pay”. However, with the advent of market development, fierce competition and diversified circulation, simply defining the role of distribution channel members is outdated and can no longer meet the needs of competition and innovation. Requires people to sincerely renew -