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川普上台了,国际大品牌纷纷开始修改2017年的媒介投放计划。川普是靠自媒体当上美国总统的,他在Twitter、Facebook和Instagram共有2800万粉丝。川普的胜利是自媒体对传统媒体的胜利,他是自媒体控:竞选期间每天平均发12条Twitter。川普给国际大品牌上了生动的一课,单靠传统媒体已打不赢营销战了。在传统的品牌传播中,企业往往处于被动地位,必须花钱让媒体来报道自己。即使是事件营销,大多也要靠媒
Trump came to power, big international brands have begun to amend the 2017 media plan. Trump is relying on the media as the United States president, he has a total of 28 million fans on Twitter, Facebook and Instagram. Trump’s victories are the media’s victory over traditional media. He is media-controlled: an average of 12 Twitters per day during the campaign. Trump on the international big brands on a vivid lesson, rely on traditional media alone can not win the marketing battle. In the traditional brand communication, enterprises are often in a passive position, you must spend the media to cover themselves. Even event marketing, most also rely on the media