随着出版社转企改制,医学专业图书市场化势在必行。要想在市场竞争中处于领先地位,就必须将营销理念引入图书出版的全过程。营销理念是出版社营销创新的灵魂,创造性的营销模式决定了出版社在图书市场竞争中所处的地位和核心竞争力,也是传统出版社营销创新的头等大事。 With the reform of publishing houses, the marketization of medical books is imperative. To be in the leading position in the market competition, we must introduce the marketing idea into the whole process of book publishing. Marketing philosophy is the soul of publishing marketing innovation, creative marketing model determines the publishing house in the book market competition in the position and core competitiveness, but also traditional publishing marketing innovation top priority.