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当今世界上几乎所有的领域都受到了数字技术的影响,比如生活消费品、日常娱乐、文书处理、军事、商业模式和教育等。大众传播受其影响尤其深远,电视、报刊、音乐录制和电影等都纷纷在制作手法上使用了数字技术,甚至使用数字技术来销售和传播。且这些媒体又通过互联网进一步展示它们的数码版本的身影。随着数码媒体在社会和文化生活上的日渐重要,因而引发的社会变化也引起了广泛注意,然而如何有选择性地去与数码媒体互动则很可能会是长期持续的课题。
Nearly all areas of the world today are affected by digital technologies such as consumer goods, everyday entertainment, document processing, military, business models and education. The mass media has been particularly affected by it. Television, newspapers, music recordings and movies have all used digital techniques in their production methods, and even used digital technology to sell and distribute them. And these media are further demonstrating the digital version of their figure through the Internet. With the increasing importance of digital media in social and cultural life, the social changes that have been triggered have also drawn the attention of the public. However, the selective interaction with digital media is likely to be a long-term issue.