文化品牌是一个地方和城市形象和内涵的有效载体,有效地传播区域文化品牌,是提升城市形象、推动区域经济文化发展的重要途径和战略措施,是扩大城市和地区文化影响力的关键所在。塑造“中国山西·晋善晋美”的文化品牌,是实现地区转型跨越的重要途径。 Cultural brand is an effective carrier of local and city image and intension. Effective dissemination of regional cultural brand is an important way and strategic measure to enhance the image of the city and promote the development of regional economy and culture. It is the key to expanding cultural influence of cities and regions. Building a cultural brand of “Shanxi, Shanxi, Shanxi and the United States” is an important way to achieve regional transformation.