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(一) 伊斯堡(ISPO)博览会是世界上门类最全,规模最大的体育用品专业博览会。每年春秋两次在联邦德国的慕尼黑举行,会期四天,展馆面积为十二万平方米。每次参展厂商有1500～2000家左右,几乎包括世界上所有著名的体育用品厂商。他们通过别具匠心的广告宣传和各式各样的模特儿表演,吸引顾客,扩大知名度,提高竞争力,促进贸易。展览会展出的最时新的品种,款式新颖,琳琅满目。主要品种有运动服装、运动鞋、健身器材、球类、登山和滑雪器材,包袋、睡袋、帐篷等露营用品,滑水、潜水和船舶等水上运动器材以及其他体育用品。
(i) The ISPO Expo is the world’s most comprehensive and largest professional sporting goods expo. It is held twice a year in spring and autumn in Munich, Federal Republic of Germany. The duration of the event is four days. The exhibition hall covers an area of 120,000 square meters. Each time there are about 1,500 to 2,000 exhibitors, including almost all the famous sporting goods manufacturers in the world. Through unique advertising campaigns and various models of performances, they attract customers, increase their visibility, increase their competitiveness and promote trade. The newest variety exhibited at the exhibition is fashionable and dazzling. The main varieties are sports clothing, sports shoes, fitness equipment, balls, climbing and skiing equipment, bags, sleeping bags, tents and other camping supplies, water sports equipment such as water skiing, diving and ships, and other sporting goods.