现代市场营销理论认为,在诸多推销工具中最有效的工具是销售人员的亲身推销。我国大多数酒店的市场营销部门都已经或正在将此理论融汇到销售实践中去。但是“亲身推销”的含义并不完全等同于走出店门,上门拜访客户,推销服务。电话推销时,销售人员虽然与客人互不见面,但相互的对话是人与人之间的直接接触,也就是亲身推销的一个重要组成部分。作为现代生活的基本工具之一,电话在我们的工作与生活中扮演着一个十分重要的角色。酒店在广告、公共关 Modern marketing theory believes that the most effective tool among many sales tools is the salesperson’s personal promotion. The marketing departments of most hotels in China have already or are incorporating this theory into sales practices. But the meaning of “personal marketing” is not exactly the same as walking out of the store, visiting customers and selling services. When telemarketing, the salesperson does not meet with the guests, but mutual dialogue is a direct contact between people, which is an important part of personal marketing. As one of the basic tools of modern life, the telephone plays a very important role in our work and life. Hotels in advertising, public relations