改革开放20余年来,我国的经济得到了长足的发展,短缺经济已成过去,品牌经济开始显现。从国际上看,全球经济一体化,为一些知名的国际品牌拓展了广阔的空间,各个跨国公司以品牌为纽带,主导当今国际投资和生产制造业,国际贸易也由过去的“产品出口”转为“品牌出口”。就 In the more than 20 years since the reform and opening up, China’s economy has made great strides. The shortage of economy has passed and the brand economy has begun to emerge. Internationally, the integration of the global economy has expanded the space for some well-known international brands. Each multinational company takes the brand as a link and dominates the current international investment and manufacturing industries. International trade has also changed from the previous “export of products” For the “brand export.” on