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在激烈的市场竞争中,我们经常可以发现这样的失败案例:某某产品的质量、价格、渠道、市场潜力等都有相当的竞争力,产品广告也拼了不少,可偏偏没能吸引住目标消费者,销量上不去,赔本赚吆喝。为什么呢?如果说产品本身的质量、价格、销售渠道以及生命周期没什么问题,恐怕广告的表现手法就有问题了,做了无效的广告。广告为什么缺乏吸引力?广告语言的表达方式是一个不可忽视的重要因素。表达不当,就犹如一位美女在黑暗中向心仪已久的小伙子暗送秋波一样可笑。那些做得好的广告,不仅灵活运用了
In the fierce market competition, we often can find such a failure case: a certain product quality, price, channel, market potential, etc. are quite competitive, product advertising also spell a lot, but why did not attract Target consumers, sales do not increase, lose money earn 吆 drink. Why? If the quality of the product itself, the price, sales channels and life cycle no problem, I am afraid there is a problem advertising the performance of the way, made an invalid ads. Why advertising lack of attractiveness? Advertising language is an important factor can not be ignored. Improper expression, just like a beautiful girl in the dark to the handsome young boy blunt as ridiculous. Those well-done ads are not only flexible enough to use