本次金融危机可以说是近百年来最严重的一次金融危机,受其影响中国外向型的企业首先受到了冲击,并逐步向相关行业蔓延。作为正在蓬勃发展的中国广告市场自然也不能完全独善其身,广告业必然受到一定的冲击,我相信有聪明才智的广告人会有很好的应对策略。第一,要树立信心,温总理反复强调信心比黄金重要,有了信心就不会人为地对危机推波助澜,使我们从容理性地应对 This financial crisis can be said to be the worst financial crisis in nearly a hundred years. Affected China’s export-oriented enterprises were the first to be hit and gradually spread to related industries. As the booming Chinese advertising market naturally can not be completely unique, the advertising industry is bound to be a certain impact, I believe that wise and talented advertisers will have a good coping strategy. First, to build confidence, Premier Wen Jiabao repeatedly stressed that confidence is more important than gold. With confidence, we will not artificially inflame the crisis and enable us to deal with it rationally