“吉祥物”最早出现在体育运动会当中,已经有了几十年历史。如今在一些国际(或国内)大型比赛当中,比如奥运会、大运会、欧锦赛、全运会等等,都会事先确定自己的吉祥物。设定吉祥物的目的是直接了当的,就是增加活动的欢愉度和人们对比赛的关注度。吉祥物在体育产业中的 “Mascot ” first appeared in sports games, has been for decades. Now in some international (or domestic) large-scale competitions, such as the Olympic Games, the Universiade, the European Championships, the National Games and so on, will be to determine their own mascot. The purpose of setting the mascot is straightforward, is to increase the joy of activities and people’s attention to the game. Mascot in the sports industry