购买力提升、观念转变与新旧商业文明分水岭的形成,预示着大品牌时代已来临做营销、创品牌,在市场上无论做什么动作,所处的市场环境都是企业必须面对的重要前提。因为,环境造就了市场,而不是市场造就环境。那么,在这个品牌处处崛起的时代,认清市场环境,理性预测在创建品牌的道路上所遇到的问题,才能成为众多品牌中的新星。大品牌时代的到来当今,购买力的提升、观念的转变、生活节奏的加快以及生活方式的改善 The rise of purchasing power, the change of concept and the formation of the watershed between the old and the new commercial civilization indicate that the era of big brands has come to do marketing and brand building. No matter what actions are taken in the market, the market environment in which they are located must all be an important prerequisite for enterprises. Because the environment created the market, not the market to create the environment. So, in the era of the rise of this brand, recognize the market environment, rational prediction in the process of creating a brand of problems encountered in order to become the star of many brands. The advent of the era of big brands Today, the improvement of purchasing power, the change of concept, the acceleration of life rhythm and the improvement of life style