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动漫作为一种文化艺术,它的传播也是作为文化的一种传播形式。动漫现在是我国大力扶持项目,在市场经济下,动漫产业的发展炙手可热。针对动漫的传播与传承都是以动漫产业的发展为视角进行的。动漫的文化资源作为非物质文化遗产,既是文化产业的行业,也是一种休闲娱乐的一种方式,更是民族文化和人类文明的体现。所以动漫的传播与传承需要当代的人民的积极参与,将动漫作为一种非物质文化遗传进行传播。本文在动漫产业的背景下,以非物质文化遗产的视角来并运用传播学的支持来研究动漫的传播与传承的方式。
Animation as a cultural arts, its dissemination is also a form of communication as a culture. Animation is now China strongly support the project, under the market economy, the animation industry’s hottest. The transmission and inheritance of animation are based on the development of the animation industry. As an intangible cultural heritage, cartoon and cultural resources are not only an industry of cultural industries, but also a way of leisure and entertainment. It is also an embodiment of national culture and human civilization. Therefore, the dissemination and inheritance of animation needs the active participation of the contemporary people and dissemination of animation as an intangible cultural heritage. In the background of animation industry, this article studies the way of transmission and inheritance of animation with the perspective of non-material cultural heritage and using the support of communication science.