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一则优美的广告,特别是电视广告,给人们传递的不仅是某种信息,同时也通过画面、音乐、语言等因素给人以艺术的享受。中央电视台播出的“孔府家酒”广告,可以说达到了语言、画面、音乐的和谐与统一,笔者在此结合这则广告,谈谈电视广告的创意与制作。画面朴实真切,以情感人电视广告是集表演、音乐、美术、语言文字等因素为一体的综合艺术,用画面表达广告主题,把广告的内容视觉化,把商品信息形象化、艺术化是电视广告
A beautiful advertisement, especially a television advertisement, not only gives people some kind of information, but also gives them artistic enjoyment through pictures, music, language and other factors. CCTV broadcast “Kong Fujiu wine” advertising, can be said to achieve the language, picture, music, harmony and unity, the author in this combination of advertising, talk about the creative and production of television advertising. The screen is simple and real, with emotional TV ads is a set of performances, music, art, language and other factors as one of the integrated art, with the screen to express the theme of advertising, the visual content of advertising, product information visualization, art is television advertising