户外广告是让人又爱又痛的一个行业。它需要理清千丝万缕的关系,也需要在急速发展的高新技术前完成蜕变。户外广告的现实有三大矛盾,也叫三座大山:第一,中国整体的经济从不均衡发展,转向均衡发展,但是户外广告的发展却怎一个拆字了得。中国的经济发展水平在 Outdoor advertising is a love and pain of an industry. It needs to sort out the inextricably linked relationship and also needs to be transformed before the rapid development of high-tech. The reality of outdoor advertising has three major contradictions, also known as the three mountains: First, China’s overall economy has shifted from an unbalanced development to a balanced development. However, the development of outdoor advertising has become a success. China’s economic development level is at