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城市电视台是介于中央、省和县级电视台之间的一级电视台,特指地市级电视台。当我们迎来新世纪第一个春天时,却发现城市电视台已处于四面夹击的环境之中。一贯以新闻立台的城市电视台如何继续打好新闻这张牌,如何冲出媒体竞争带来的重重阴霾,无疑值得城市电视台同仁认真研究。一、突出新闻栏目个性化新世纪的文化消费市场,人们的生活艺术情趣表现出个性化、多样化、多层次化的特点。眼下电视媒体竞争已由卖方市场转为买方市场,理所当然地要适应受众这些需求的变化。然而,城市电视台新闻节目多年来的状况基本上是栏目大而全,彼此之间在风格上没有明显的区别。没有个性,当然也没有多少收视率可言。以长沙电视台新闻频道为例,在今年3月26日改版之前,
City television station is between the central, provincial and county level television stations, especially television stations at the municipal level. When we ushered in the first spring of the new century, we found that urban television stations were already in a four-sided attack environment. How to continue drafting the news of the city television station that has always been based on news and how to break through the heavy haze brought by media competition undoubtedly deserves careful study by city TV station colleagues. First, highlight the news section Personalized cultural consumption market in the new century, people’s artistic interest in life showed a personalized, diversified and multi-layered features. Right now the competition for the television media has shifted from a seller’s market to a buyer’s market, and of course it has to adapt to the changing needs of the audience. However, the status of the news programs of the city’s television stations over the years is basically complete and complete, with no significant difference in style between them. No personality, of course, not much ratings at all. Take Changsha TV news channel as an example. Before the revision on March 26 this year,