“同行是冤家”的俗话由来已久，显而易见，就这么块市场，你占多了，我的就少了，反之亦然。所以，这对于以盈利为目的的企业来说，同行似乎只能是冤家。然而，事物均有其两面性，同行的竞争在某种程度上又能令企业因压力而产生创新动力。在经营业态多样化，在营销手段不断更 It’s been a long time since the saying goes, “Peers are enemies.” Obviously, in such a market, you take up more, I am less, and vice versa. So, for the purpose of profit-making enterprises, peers seem to be only enemies. However, things have their two sides, and competition from their peers can, to some extent, give them an incentive to innovate under pressure. Diversification in the business format, marketing tools continue to be more