论文部分内容阅读
网络社区,利用其互动性强的特点,用话题炒作等方式进行活动宣传,最大程度引起网友共鸣和参与,加强世博的深度体验式宣传和推广。
Internet community, using its interactive features, the use of topics such as hype campaign activities to promote the greatest degree of sympathy and participation of users, to enhance the World Expo in-depth experiential publicity and promotion.