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理由一:观众喜爱电视剧电视剧是全国电视媒体播出和收看的重中之重,省级卫视、地面频道的电视剧占收视比重超过50％(据CTR)。中央电视台电视剧的收视比重也占到了25．8％(据CSM),是观众收看最多的节目类型。电视剧成为企业广告传播不可或缺的资源。
Reason one: the audience favorite drama TV series is the national television media broadcast and watch the top priority, the provincial satellite TV, terrestrial channels accounted for more than 50% of TV ratings (according to CTR). CCTV drama also accounted for 25.8% of the TV (according to CSM), is the most watched program type. TV drama has become an indispensable resource for business advertising.