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以药品生产经营企业为研究对象.讨论了影响药品市场的3个因素:医药商品的特殊属性、生产经营企业的规模水平和消费者行为.提出:国家垄断经营是当前我国药品市场的“环境”特征,流动资金不足、药品供给减少是药品市场的供给特征,消费者行为的理性化则是药品市场的要求特征.提出了经营集约化、服务型竞争、完善药品零售网络、开发非处方药品市场、及建立现长化的信息交互网.
Taking the pharmaceutical manufacturing enterprises as the research object, three factors affecting the pharmaceutical market are discussed: the special attributes of pharmaceutical products, the scale of production and operation enterprises and the consumer behavior.Proposed that: State monopoly is the “environment” of the pharmaceutical market in our country at present, Characteristics, lack of liquidity, the reduction of drug supply is the supply characteristics of the pharmaceutical market, the rationalization of consumer behavior is the characteristics of the requirements of the pharmaceutical market.Improve the intensification of management, service-oriented competition, improve the pharmaceutical retail network, the development of over-the- And the establishment of a growing information network.