当今社会,包装设计的发展早已走向多元化,并跟我们时代特征紧密相关,目前众多的包装设计人不在过多的考虑曾经的包装概念,因为那些都已经成为最基本要素,并不能成为包装设计成功与否的决定性因素、并不能完全的满足当今人们对于包装的要求。作为包装设计人应该做出什么样的思考?应该怎样去满足当今社会人们对包装日益提高的要求呢? In today’s society, the development of packaging design has long been diversified and closely related to the characteristics of our times. At present, many packaging designers do not think too much about the packaging concept, because those have become the most basic elements and can not become packaging design The decisive factor in success or failure can not fully meet today’s packaging requirements. As packaging designers should make what kind of thinking? How to meet the people in today’s society increasingly demanding packaging?