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在当前“一带一路战略”实施和行业竞争压力下,品牌战略是最佳选择。近年来,酒钢持续坚持品牌战略,多措并举培育在西北钢铁工业中具有较强影响力的产品品牌,品牌建设工作初见成效,为融入丝绸之路黄金带建设打下基础。目前,酒钢产品全部通过国际安全、质量和环境管理体系认证;“酒钢”牌商标荣膺“中国驰名商标”;高强度建筑用钢、管线钢、船板钢、汽车结构钢、压力容器钢等多项主导产品通过多国船级社等认证,荣获冶金实物质量“金杯奖”、“品质卓越产品奖”、甘肃“名牌产品”等称号;酒钢资产规模、年营业收入均超过千亿元,连续多年入围中国企业和中国
Under the current “Belt and Road Strategy” and under the pressure of competition in the industry, brand strategy is the best choice. In recent years, Jiuquan Iron and Steel continued to adhere to the brand strategy, Duocuundo foster both in the Northwest Iron and Steel Industry has a strong influence on the product brand, brand construction has achieved initial success, for the integration into the Silk Road Golden Belt lay the foundation. At present, all products of Jiuquan Iron & Steel have passed the certification of international safety, quality and environmental management system. “Jiuquan” brand is awarded “China Well-known Trademark”; high strength construction steel, pipeline steel, shipbuilding steel, automobile structural steel , Pressure vessel steel and many other leading products passed the certification of multinational classification societies and won the title of “Gold Cup Award”, “Gold Award”, “Quality Product Award”, “Famous Brand Product” of Gansu, etc .; Scale, annual operating income is more than one hundred billion yuan, for many years short-listed Chinese enterprises and China