市场营销专业教学不仅要注重理论知识的传授,而且学生实践能力的训练也非常重要。随着市场竞争的不断加剧,市场营销行业面临着新的挑战。为了适应这一新的时代形势,高职院校也应该不断改进市场营销的教学理念,以就业为导向,培养社会需求的高素质人才。 Marketing professional teaching should not only pay attention to the teaching of theoretical knowledge, but also the practice of student training is also very important. With the continuous increase of market competition, the marketing industry is facing new challenges. In order to adapt to this new situation in the times, higher vocational colleges should also constantly improve the teaching philosophy of marketing, taking employment as the orientation and cultivating high-quality talents with social needs.