市场营销学是中职商贸专业一门十分重要的专业基础课程,也是创新创业教育中一门重要的必修课程。该文认为为适应创新创业的新形势,中职市场营销学教学应从教育内容、课程设置、教学方式、考核评价、实践教学等方面进行改革探讨,以求把学生培养成适应创新创业大环境要求的复合型、应用型人才。 Marketing is a very important basic course for secondary vocational and technical majors in commerce and commerce. It is also an important compulsory course in innovation and entrepreneurship education. The article thinks that in order to adapt to the new situation of innovation and entrepreneurship, vocational education in marketing should be from the education content, curriculum, teaching methods, assessment, practical teaching and other aspects of reform to explore students in order to adapt to innovation and entrepreneurship to meet the requirements of the environment Complex, applied talents.