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当前社会,生活条件有了很大改善,社会公民对企业有了更多的关注、更高的要求和更大的期待,有发达的通讯网络和专门的信息渠道,报纸、电视等传统媒体冲击着市场,随着社会利益多元化、新兴的微博、微信等为代表的新媒体发展迅猛,人们思想也趋于多样化,当前社会治理也面临的一个新趋势,网络虚拟社会对现实社会的影响越来越大作为共青团组织,要顺应时代潮流的发展,积极运用新媒体传播手段特别是微博,引导团员青年积极适应传播手段和舆论环境的变化,树立正确的人生观、世界观和价值观,充分展示和塑造共青品牌形象,提升话语权和迅速反应能力,努力为企业发展营造良好的舆论环境。
At present, the social and living conditions have been greatly improved. Social citizens have paid more attention to enterprises, higher demands and greater expectations. There are developed communication networks and specialized information channels, and the impact of traditional media such as newspapers and television With the diversification of social interests, new media such as emerging Weibo and WeChat are developing rapidly and people’s thinking tends to be diversified. At present, social governance is also facing a new trend. The virtual community of the Internet has a great influence on the real society Increasing influence As the CYL organization, we must follow the trend of the times and make active use of new means of media communication, especially weibo, and guide the youth members of the CYL to actively adapt to changes in the means of communication and the media environment and establish a correct outlook on life, world outlook and values, Fully demonstrate and shape the image of Gongqing brand, enhance the voice and prompt response capability, and strive to create a favorable environment for the development of enterprises.