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在全国发展文化产业的大环境下,舟山市普陀区发展文化产业不仅要找准自己的定位,还需要完善当前的文化产业投融资体系。舟山市普陀区的文化资源不同于内陆文化资源,以海洋文化资源和佛教文化资源为主,满足了消费者猎奇的心理,当地文化产业发展潜力巨大。但是文化企业小、少、散、弱、差,需要完善的文化产业投融资体系支撑其发展。根据普陀区存在投融资体系不健全、投融资具体化程度低、融资方式少的现实,提出文化产业投融资体系建设和文化体制改革齐头并进、巧借舟山金融体系建设东风、明确重点融资主体和手段等措施。
Under the environment of developing cultural industries nationwide, Putuo District of Zhoushan City should not only find its own position in developing its cultural industry, but also improve the current system of investment and financing in the cultural industry. Putuo District, Zhoushan City, the cultural resources are different from the inland culture resources to marine culture resources and Buddhist cultural resources mainly to meet the psychological curiosity of consumers, the local cultural industry has great potential for development. However, small and small cultural enterprises, scattered, weak, poor, need to improve the investment and financing system of cultural industries to support its development. Putuo District, Putuo District, according to the existence of investment and financing system is not perfect, low level of investment and financing of the reality, the financing of the reality of a small, proposed culture and industry investment and financing system and cultural reform go hand in hand, borrowing Zhoushan financial system building Dongfeng, clear key financing mainstay and means And other measures.