在过去一年,对于中国的制冷空调企业而言,成长是主旋律。但是,由于受到全球金融危机的影响,产品市场份额不断萎缩,市场竞争日趋激烈,导致企业在产品创新、市场开拓、成本管理等方面付出了更多的艰辛努力。在这种大背景下,企业追求成长似乎带有更明显的无奈和乏力。然而,广东申 In the past year, for the Chinese refrigeration and air-conditioning enterprises, the growth is the main theme. However, due to the impact of the global financial crisis, the market share of products is continuously shrinking and the market competition is getting fiercer. As a result, enterprises have made more arduous efforts in product innovation, market development and cost management. In this context, the pursuit of business growth seems to be more obvious helplessness and fatigue. However, Guangdong Shen