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阿芙精油品牌于2003年创立,2009年前不温不火,虽说挤进品类前三,但份额始终不及老大的20%。但2010年12月至今,据淘宝的数据魔方统计:阿芙精油全网销量第一,比第2名到第10名总和还多。中国精油护肤第一品牌,似乎无可争议。品牌血统和名称策划得不错:“阿芙由来自中国、希腊、法国的三家公司合作,名称”阿芙“(AFU)源自希腊神话中”爱与美的女神“。品类定位不错:锁定个人护理冷门品类即”精油“。精油行业当时很不成
Avery essential oil brand was founded in 2003, tepid until 2009, although squeezed into the top three categories, but the share has always been less than 20% of the boss. However, since December 2010, according to the data of Taobao Rubik’s cube statistics: Afu oil sales first in the entire network, more than No. 2 to No. 10 sum. China’s first oil skin care brand, it seems indisputable. Brand lineage and name planning well: ”A Fu from China, Greece, France, the three companies, the name “ AFU ”(AFU) from the Greek mythology “ Goddess of love and beauty ”. Not bad: Locked-in personal care is popular category “Essential Oil ” Essential oil industry was not