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吉林省正大实业有限公司是中国饲料行业第一家中外合资企业,也是东北地区规模最大的饲料生产企业,拥有固定资产2亿元。该公司自1986年投产以来,共产销各类饲料119.3万吨,实现销售收入29亿元、利税2.2亿元。吉林正大系列饲料被吉林省人民政府命名为“吉林名牌”产品。回顾该公司的创业历程不难发现、重视产品质量,重视品牌效应和品牌形象,是他们的立足之本和发展之源。
Jilin Zhengda Industrial Co., Ltd. is the first Sino-foreign joint venture in China’s feed industry and the largest feed production enterprise in Northeast China, with fixed assets of 200 million yuan. Since the company started production in 1986, it has produced and sold 1.193 million tons of all kinds of feed, and realized a sales income of 2.9 billion yuan and profits and taxes of 220 million yuan. Jilin Zhengda series feed was named “Jilin Famous Brand” by the Jilin Provincial People’s Government. Recalling the company’s entrepreneurial history, it is not difficult to discover and attach importance to product quality. Emphasis on brand effect and brand image is their basis and source of development.