当我国加入世界贸易组织以后,经济发展速度蹭蹭上升,再加上现代化改革的推动,我国的广播事业也迎来了一片繁荣景象。广播电台向大众传递信息的方式与其他行业有所不同,甚至和电视传播也存在较大区别,它主要是通过主持人发出声音来传递信息,所以对于主持人的综合素质要求比较高。在新媒体视域下,广播行业面临着更多更大的挑战,如何冲出这些挑战的重围是广播电视台需要解决的问题,还有播音主持人也要跟着时代的发展,不断提升自己的播音水平和主持技巧,本文就是对新媒体视域下广播电视台播音主持技巧进行了分析。 After China’s accession to the World Trade Organization, the pace of economic development has risen, and with the promotion of modernization, the broadcasting industry in our country has ushered in a thriving scene. The way in which radio stations transmit information to the public is different from other industries, and even there is a big difference from television broadcasting. It sends information mainly through the moderator’s voice, so the overall quality of the moderators is relatively high. In the context of new media, the broadcasting industry is faced with more and greater challenges. The crux of how to break these challenges is that radio and television stations need to be solved. In addition, the radio hosts also need to follow the development of the times and constantly upgrade their broadcasting Level and hosting skills, this article is to analyze the broadcast media host technology under the new media horizon.