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消息是用简练的文字迅速报道新闻事实的一种体裁。准确、精练是消息语言的基本特征,但如果消息语言干巴巴的不生动,受众的接收兴趣也会大打折扣。尤其是在新闻竞争日趋激烈,受众面临多种选择的情况下,新闻语言不生动会直接降低其阅读率。怎样才能使消息的语言变得生动呢?1、变抽象概念语言为形象可感语言。在消息写作中,我们在语言技巧的
News is a genre that quickly publishes news facts in concise words. Accurate, concise is the basic characteristics of the message language, but if the message language is not vivid, receiving the audience’s interest will be greatly reduced. Especially in the increasingly fierce news competition, the audience is faced with a wide range of choices, the news language is not vivid will directly reduce its reading rate. How to make the language of the message become vivid? 1, change the abstract concept of language as the image of the language. In message writing, we are in language skills