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一、基本案情顺德市真美实业发展有限公司于2002年6月21日在国际分类第11类“冰箱、电热水器、厨房用抽油烟机、消毒碗柜”等商品上向国家工商总局商标局提出“顺华SHUNHUA”商标(以下称申请商标,见附图1)的注册申请。经审查,依据《商标法》第二十八条规定,商标局于2003年5月22日驳回了该商标的注册申请,理由是:申请商标与杭州华天制冷设备有限公司、顺德市容奇镇康荣家用电器厂分别在相同或类似商品上已注册的第1582045、848340号“华顺”商标(见附图2、3,以下称引证商标1、引证商标2)近似。
First, the basic case Shunde really beautiful Industrial Development Co., Ltd. in June 21, 2002 in the International Class 11 “ refrigerators, electric water heaters, kitchen hoods, disinfection cupboard ” and other goods to the State Administration for Industry and Commerce Trademark Bureau proposed “Shunhua SHUNHUA ” trademark (hereinafter referred to as the trademark application, see Figure 1) registration application. After examination, pursuant to Article 28 of the Trademark Law, the Trademark Office rejected the application for registration of the trademark on May 22, 2003 for the following reasons: The application for trademark registration with Hangzhou Huatian Refrigeration Equipment Co., Ltd., Rongqi Town, Shunde Kangrong Electric Appliance Factory is similar to No. 1582045,848340 “Huashun” trademark (see Attached Figures 2 and 3, hereinafter referred to as citation mark 1 and citation mark 2) respectively registered on the same or similar products.