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网络等新媒体的出现,在改变媒体生态环境和传播格局的基础上,也改变了人们接触和接受信息的方式。同样作为党和人民喉舌的地方新闻网站,在引导网络舆论中有着义不容辞的神圣职责。本文结合中国缙云新闻网的实践,从舆情研判、交流沟通和理性疏导等层面,谈谈对地方新闻网站舆论引导手法的认识。一、及时进行舆情研判社会现实中的各种剧烈冲突、矛盾、纠葛都会反映到网络舆情中。某些事件发生后,马上会在网络论坛或网络社区中以帖子形式出现,并引发网友议
The advent of new media such as the Internet has changed the way people contact and receive information on the basis of changing the media ecological environment and communication patterns. Local news websites, which are also mouthpieces of the party and the people, have an unshirkable and sacred duty in guiding online public opinion. Based on the practice of China Jinyun News Network, this article talks about how to guide the public opinion of local news websites from the aspects of public opinion judgment, communication and rational counseling. I. Conducting Public Opinion Research In time, various kinds of violent conflicts, conflicts and disputes in the social reality will be reflected in the online public opinion. Some events occur immediately in the online forum or online community to appear as a post, and lead to Internet users