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国际文化贸易是国际贸易的重要组成内容,不仅对国民经济的发展有着至关重要的作用,而且由于文化产品和服务的内在文化内涵的特殊性质,使文化贸易承载贸易双方(或多方)在政治、文化、外交等方面的交流与合作。拟通过对国际文化贸易的功能机制研究,深入分析当前我国国际文化贸易在国家形象构建中存在的问题,进而探索基于国际文化贸易视角的国家形象构建。
International cultural trade is an important part of international trade. It not only plays an important role in the development of the national economy, but also makes the cultural trade carry the trade parties (or parties) politically , Culture, diplomacy and other aspects of exchanges and cooperation. Through the study of the functional mechanisms of international cultural trade, this paper intends to analyze in-depth the existing problems in the construction of the national image of China’s international cultural trade and explore the construction of the national image based on the perspective of international cultural trade.