由北京名牌资产评估事务所参照国际惯例进行的’96中国最有价值品牌研究揭晓:红塔山品牌以332亿元高居榜首,长虹品牌以122.08亿元位居第二,海尔、一汽、春兰等知名品牌紧随其后。 中国最有价值品牌研究已进行了两年。研究显示,随着改革开放和市场发育程度的提高,我国已产生了一批具有市场领导能力的一流品牌。 The ’96 China Most Valuable Brand Research conducted by the Beijing Famous Brand Assets Assessment Firm with reference to international practices revealed that the Hongtashan brand topped the list with RMB 33.2 billion, the Changhong brand ranked second with RMB 122.08 billion, and Haier, FAW, Chunlan and other famous brands Followed by. The research on the most valuable brands in China has been going on for two years. Research shows that with the reform and opening up and the increase in market development, China has produced a number of first-class brands with market leadership.