随着社会的发展,我国已经步入了自媒体时代,在自媒体时代下,网络舆情对医院形象和公众舆论有着重大的影响,本文对医院网络舆情进行调查之后,对其成因进行了分析,对其特点进行了研究,根据其对医院文化发展造成的影响,提出了构建医院立体文化传播平台的方法论意见,希望具有借鉴意义。 With the development of society, our country has stepped into the era of self-media. Under the era of media, internet public opinion has a significant impact on the hospital image and public opinion. After investigating the network public opinion in the hospital, this article analyzes its causes, According to its influence on the development of hospital culture, this article puts forward the methodological opinions on building the platform of hospital three-dimensional cultural communication, and hopes for reference.