从古至今,中国可能是口号文化最悠久和最发达的国度。口号这种颇具感召和号召力的特殊的话语形式,往往浓缩了一个时代的主流信息,概括了一个社会的鲜明主题,积淀和充斥着情绪、欲望、主张、观念乃至信仰。口号在一定程度上张扬了与异己之声相对峙的强硬的语言暴力色彩,力图用自己斩钉截铁的语义,激昂奔放的气势,遮蔽所有的话语空间。口号特有的简洁短促的句式结构将对话、讨论、质疑、辩驳、思辨等统统拒之门外。客观地讲,口号这种话语形式运用得当,往往可以充分发挥其感召力 Since ancient times, China may be the country with the slogan’s oldest and most developed culture. This special form of discourse, which is quite inspiring and appealing, tends to condense the mainstream information of an era and sum up the distinctive theme of a society, accumulating and flooding emotions, desires, propositions, beliefs and beliefs. To a certain extent, the slogan publicizes the hard-line language violence that confronts the voice of the dissident. It attempts to use its own semantic sentiment, to excite the unrestrained momentum and cover up all the discourse space. Slogan-specific concise short sentence structure will dialogue, discussion, questioning, rebuttal, speculation and so all the door. Objectively speaking, slogans such forms of discourse properly used, they can often give full play to its charisma