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针对目前政府网站分类体系用户的满意度比较低、无法满足用户网站获取信息需求的现状,以南京市政府网站旅游概念主题分类目录为例,研究基于路径搜索法定量测量用户对网站分类目录的心智模型以及与网站表现模型之间的相似性,同时分析性别、职业、经验和教育背景对用户心智模型的影响程度,得出公务员组与网站模型存在中度相似的结论,并针对研究结论提出一些改进建议。
In view of the fact that the current government website classification system is not satisfied with the users’ satisfaction, we can not meet the needs of the users’ websites to obtain the information. Based on the theme classification of the tourism website of Nanjing City Government, this paper studies the method of quantitatively measuring the users’ Model and website performance model, and analyze the influence degree of gender, occupation, experience and education background on the user’s mental model, and draw the conclusion that the civil servant group has a moderate similarity with the website model, and some conclusions Suggestions for Improvement.