最近,我们选择宿迁市各县区销售排名前15位的企业进行了一次“营销体检”。从调查的情况来看,企业营销工作形势非常严峻。一、企业营销工作现状及原因目前,宿迁市除少数企业外,大多数企业经营还没有完全从计划经济的运作方式过渡到市场经济要求的运作方式,生产和销售这两个企业经营的核心还没有像市场要求的那样完全融合起来,与现代营销还 Recently, we selected Suqian counties and districts in the top 15 sales conducted a “marketing examination ”. From the investigation of the situation, corporate marketing situation is very serious. First, the current status of business marketing and reasons At present, except for a small number of enterprises in Suqian, most of the business operations have not yet fully transition from the mode of operation of the planned economy to the market economy requires the operation of the production and sale of these two business core Not as fully integrated as the market demands, with modern marketing also