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由于人类社会发展历史进程中竞争活动的不断加剧和日趋激烈,竞争情报由最初以美国为首的发达国家对经济领域的研究,逐步渗透贯穿至整个社会活动中,对社会各个层面影响日益突出。竞争情报是为竞争服务的,所以,它具有鲜明的对抗性。它的产生和发展对于战略的调整、竞争力的提高、与国际大环境接轨以及参与国外竞争都起到了不可替代的作用。当今我国的体育事业直接面对的是经济一体化、竞争国际化的新挑战,竞技体育比赛竞争激烈,比赛的意义已远远的超出了人类当初锻炼身体为目的的,同时也远远超越了体育的范畴,而是越来越多地被染上浓厚的政治和商业色彩,体育情报研究已经成为体育竞赛成败关键之一。因此,对大学生进行体育竞争情报的教育已是摆在教育工作者面前的重要课题。
Due to the intensified and increasingly competitive competition in the historical process of human social development, competitive intelligence has gradually penetrated into the entire social activities from the initial study of the developed countries headed by the United States in the economic field, and has become increasingly prominent in all aspects of society. Competitive intelligence is to serve the competition, so it has a clear confrontation. Its emergence and development have played an irreplaceable role in the adjustment of strategy, improvement of competitiveness, integration with the international environment and participation in foreign competition. At present, our country’s sports undertaking directly faces the new challenges of economic integration and international competition. The competition of competitive sports competition is fierce. The meaning of the competition has gone far beyond human’s original physical training, Sports category, but more and more heavily infected by the political and commercial color, sports intelligence research has become one of the keys to the success or failure of sports competitions. Therefore, to educate college students on sports competitive intelligence is an important issue for educators.