所谓舆论引导能力,实质上就是用新闻舆论改造和同化公众舆论的能力,以媒体的立场观点改造和同化公众立场观点的能力。从总体上看,近年来,兵团、师两级主要新闻媒体舆论引导能力正在逐步提高,在政策宣传、成就宣传、主题宣传和舆论监督等方面,组织是周密的、处理是得当的、控制是有力的,媒体在职工群众中的公信力和认同度不断提高。 The so-called ability to guide public opinion is essentially the ability to transform and assimilate public opinion with news media and to reform and assimilate public opinions from the media’s point of view. Generally speaking, in recent years, the ability to guide the public opinion of major news media at both the Corps and Teachers divisions has been gradually improving. Organizations are well-disciplined in handling aspects such as policy advocacy, propaganda on publicity, advocacy on the theme and public opinion supervision. Control is Effectively, the credibility and recognition of the media among the workers and staff are constantly improving.