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中国酒业犹如脱缰的野马一直驰骋无疆,奔腾飞跃。渠道为王、品牌为王、模式为王、文化为王,王者各领风骚。然而,时至马年,酒业这匹“野马”被勒住了缰绳,踏步而行,进入了深度调整期。在深度调整期,酒企立马感觉到,曾经沾沾自喜的渠道、管理模式不那么好使了,强势的品牌已不再绝对强势了。于是,一些酒企开始远眺,一些酒企在迷茫中开始思考:中国酒业究竟要调整到了何种地步?什么才是中国酒企兴起的王道?笔者认为,中国酒业的调整已取得阶段性的成果。“产品为王”时代业已到来,酒业将由“渠道为王”、“品牌为王”、“模式为王”、“文化为王”向“产品为王”跨越。
Chinese wine industry has been galloping Mustang gallop, Pentium leap. Channel for the king, the brand is king, the model is king, culture is king, the king of each leader. However, by the time of the Year of Horse, the “Wild Horse” of the wine industry was held back by the reins and entered a period of deep adjustment. In the depth of the adjustment period, the wine company immediately felt that once smug channels, management mode is not so good that a strong brand is no longer absolutely strong. So, some wine companies began to overlook, some liquor companies in the confusion began to think: what is the adjustment of China’s wine industry to what extent? What is the rise of Chinese liquor business benevolent? I believe that the adjustment of China’s wine industry has made progress Sexual outcomes. “Product is king ” era has come, the wine industry will be “channel is king ”, “brand is king ”, “model is king ”, “culture is king ” to “product is Wang ”across.