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面对萧条的经济环境,各大车企在越来越大的市场压力下纷纷出招扩大销路,抵御风寒。时下最为流行的一招就是汽车的买断销售。所谓买断销售是指销售商和生产厂家就某产品在一定区域内达成协议,以非常优惠的价格从厂家批量采购产品,然后以低于市场价的价格对外销售,从而实现短期内大批量销售该产品的一种营销方式。难道汽车的买断销售只是为增加销量给各方带来实实在在的实惠吗,还是其中另有原因?
The face of the economic downturn, the major car prices have been under increasing market pressure to expand sales, to resist the cold. Nowadays the most popular trick is the car buying and selling. The so-called buy-out sales refers to vendors and manufacturers in a certain area of an agreement reached an agreement to a very favorable price bulk purchase from manufacturers products, and then lower than the market price of foreign sales, in order to achieve short-term mass sales A marketing method for this product. Is the car buyout sales just to increase sales to bring tangible benefits to all parties, or is there another reason?