近些年来,农业产品结构的调整,为农民增收致富拓宽了渠道。然而,由于农民在致富过程中对市场信息把握不准等原因,造成水果烂如泥,西瓜贱如水……卖难使农民忧心忡忡,影响了农民调整产业结构的热情。笔者认为有以下六方面原因造成卖难: 一是信息把握不准。由于受地域、获取信息渠道原因制约,农民难以及时获取准确、有价值的市场信息,信息不灵影响了农民按市场需求组织生 In recent years, the adjustment of the agricultural product structure has broadened the channels for farmers to increase their incomes and become rich. However, due to the farmers in the process of getting rich grasp of market information and other reasons, resulting in rotten fruit, watermelon cheap ... ... hard to peasants worried about the sale, affecting the enthusiasm of farmers to adjust industrial structure. The author believes that the following six reasons for the sale: First, the information is not allowed to grasp. Due to geographical constraints and access to information channels, peasants find it difficult to obtain accurate and valuable market information in a timely manner. Inadequate information affects farmers’