知识型企业拥有较丰富的知识资本和技术创新能力,并通过知识共享、运用和创新来满足市场需求,但往往容易陷入过多关注自身知识资本和创新经验而忽视市场需求的“刚性障碍”。在信息和网络技术普及、消费者需求个性化等市场动态环境中,知识型企业需要以市场为导向,并选择合适的技术创新路径,实现创新 Knowledge-based enterprises have abundant knowledge capital and technological innovation ability, and meet the market demand through knowledge sharing, utilization and innovation, but tend to fall into too much attention to their own intellectual capital and innovative experience while ignoring the market demand ". In the dynamic market environment such as the popularization of information and network technology and the personalization of consumers’ demand, knowledge-based enterprises need to be market-oriented and choose appropriate technological innovation paths to achieve innovation