文化生产与接受研究是传播研究的主要领域之一。该研究取向具有不同的学术传统,主要有媒介效果研究,文化研究,文化社会学以及新史学的路径。这些不同的学术传统在研究旨趣上有所差异。在具体的研究对象上,主要可以分为以大众传媒为代表录制文化的生产与接受以及其他日常生活领域的文化生产与接受。在方法论上,建构主义的思想对其有特别的影响。 Cultural production and acceptance studies are one of the main areas of dissemination research. The research orientation has different academic traditions, mainly including media effects research, cultural studies, cultural sociology and new historiography. These different academic traditions differ in their research interests. In the specific research object, it can be mainly divided into production and acceptance of recording culture represented by mass media and cultural production and acceptance in other fields of daily life. In methodology, constructivism has a special influence on it.