当代,中国的广告市场上抄袭和模仿的侵权行为日益严重,“借鉴”仿佛成为了业界的潜规则,很多公司和个人以为适当的改动就可以规避侵权的嫌疑。然而,在法律道德越加规范进步的环境下树立法律意识遵守行业准则才不外乎是上策。 Contemporary, China’s advertising market plagiarism and imitation of the increasingly serious infringement, “borrow ” seems to be the unspoken rules of the industry, many companies and individuals that appropriate changes to avoid the suspicion of infringement. However, it is no more than the best policy to establish a legal awareness and respect industry guidelines in a more regulated environment of legal morals.