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金华旅游资源丰富,旅游产业持续增长,但是入境游增长缓慢。本文从旅居金华的外国人的居住体验和旅游体验调查入手,找出入境游提高的途径,提出来有针对性的外宣,增加有针对性的文化旅游产品等措施。
Jinhua is rich in tourism resources and the tourism industry continues to grow, but the growth of inbound tourism is slow. This article starts with the survey on the living experience and experience of foreigners living in Jinhua to find out ways to improve the inbound tourism, put forward some measures such as targeted propaganda and increasing targeted cultural tourism products.