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随着我国经济和产业的发展,跨国公司不断加入中国市场,跨国公司在进驻中国市场的过程中,为保证其公司的发展效益,需适时改变其在华营销策略,由于不同国家的政治、文化、经济差异有所不同,人们对事物的接受程度也不尽相同,跨国公司应提高其在华本土化营销策略,才能顺应中国经济市场和人们发展的需求。本文主要探究了跨国公司在华营销本土化的策略。
As China’s economy and industry develop, multinational corporations continue to join the Chinese market. As multinational companies enter the Chinese market, multinational corporations need to change their marketing strategies in China in a timely manner in order to ensure the development benefits of their companies. Due to the differences in politics, culture , Different economic differences, people’s acceptance of things are not the same, multinational companies should increase their localization marketing strategies in China in order to comply with China’s economic market and people’s development needs. This paper mainly explores the localization strategy of MNCs in China.